11 of The Best Business Books & Novels: End-of-Summer Reading

Do you read business books? What about novels? Here are some of my favorites. What are yours?

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Summer Reading: It's Not Too Late!

I hated junior high school.

This picture was taken pretty close to my absolute low point, at the start of Grade 9. I had endured two years of bullying, and was trying desperately to become invisible. Books were the only "friend" I had.

Why Do We Still Read (& Write) Books?

Fortunately for me, I was able to switch to a new school the next year. I chose one that was huge, so I could start over. In Grade 10 I made lots of friends, and was too busy to read books other than for English class.

My Grade 11 English teacher got me back into the joy of reading. For years it was all about fiction. I still love novels, but I also devour huge numbers of business books, and I co-chair Litfest, one of only three literary non-fiction festivals in the world. I'm also writing my 2nd book, PeopleShock: Why People Matter More Than Ever in the Digital Era & What That Means For Business.

So I thought that for this issue of the newsletter, I'd mention some of my favorite books. You've still got time to read at least one of them before the fall busy season kicks in!

The links point you to my "Amazon store". If you buy from there I earn a few pennies, but don't feel obliged to buy from there. It's just a convenient place for me to track what I've enjoyed.

Marketing & Customer Experience Books

Youtility: Why Smart Marketing Is about Help Not Hype

By Jay Baer - Hear or read my interview with Jay.
The most effective kind of marketing is to offer related services or products that are so valuable people would pay for them... but you aren't asking them to. Great examples, great ideas!

Tilt: Shifting Your Strategy from Products to Customers

By Niraj Dawar - Hear or read my interview with Niraj
Companies need to stop organizing around products and instead focus on customer segments. Even market share is an outdated measure of success.

Outside In: The Power of Putting Customers at the Center of Your Business

By Harley Manning, Kerry Bodine - Hear or read my interview with Kerry
Great advice on why and how to organize your business around what customers are saying.

Be A Better Leader

Maverick: The Success Story Behind the World's Most Unusual Workplace

By Ricardo Semler
How an old-fashioned manufacturer totally remade itself and its way of operating to get rid of bosses and become more profitable than ever.

The Effective Executive: The Definitive Guide to Getting the Right Things Done

By Peter F Drucker
This book was written a long time ago, so you have to get past the fact that people are always "he". But the advice is timeless. Most important: Focus on strengths, not weaknesses.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

By Carmine Gallo
Excellent advice on how to capture and captivate an audience.

The Checklist Manifesto: How to Get Things Right

By Atul Gawande
Compelling arguments in favour of checklists, and exploring the subtleties of how to develop good ones.

The Fearless Front Line: The Key to Liberating Leaders to Improve and Grow Their Business

By Ray Attiyah - Hear or read my interview with Ray
Stop putting out fires: get your front lines doing what they do best (creating great customer experiences), middle managers focusing on their strength (improving processes), and senior leaders developing long-term growth strategies.

Fiction

So hard to pick just a few, but these are some older ones that are among my all-time favorites.

11 of The Best Business Books & Novels: End-of-Summer Reading

Summer Reading: It's Not Too Late!

Why Do We Still Read (& Write) Books?

Marketing & Customer Experience Books

Youtility: Why Smart Marketing Is about Help Not Hype

Tilt: Shifting Your Strategy from Products to Customers

Outside In: The Power of Putting Customers at the Center of Your Business

Be A Better Leader

Maverick: The Success Story Behind the World's Most Unusual Workplace

The Effective Executive: The Definitive Guide to Getting the Right Things Done

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

The Checklist Manifesto: How to Get Things Right

The Fearless Front Line: The Key to Liberating Leaders to Improve and Grow Their Business

Fiction

Sophie's Choice

In a Dark Wood Wandering: A Novel of the Middle Ages

Passage To India

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